Building Credibility Through

Content

I design end-to-end content strategies that position brands as thought leaders while driving meaningful engagement throughout the buyer journey. From actionable ebooks and community initiatives to multi-channel campaigns enhanced by AI, my work builds cohesive infrastructures that nurture audiences, spark conversations, and guide decision-makers toward conversion.

  • For the past 8 years, I've specialized in developing high-converting ebooks for top-of-funnel lead capture. I manage the complete process: from topic ideation and copywriting to design oversight and CRM integration—ensuring each ebook captures quality leads and seamlessly transitions prospects into targeted nurture sequences for sustained engagement.

  • I've produced and project managed all use cases featured on Teaching Channel's website, managing the complete process from customer story identification and interview coordination to content development and final delivery. Each use case strategically highlights specific pain points our clients faced, documents how our solutions addressed these challenges, and showcases continued impact, creating compelling proof points that resonate with prospects experiencing similar obstacles.

  • Webinars

    Throughout my SaaS career, I've spearheaded webinar programs as core lead generation drivers. I orchestrate the complete process from topic strategy and speaker coordination to registration builds, promotional campaigns, and automated nurture flows, plus repurpose each webinar into additional content assets, ensuring seamless cross-functional collaboration and optimized conversion from awareness to pipeline.

    I project managed all of the webinars in this YouTube webinars playlist.

  • I develop infographics and other visual content pieces to distill complex information into engaging, shareable assets. I manage the complete process from data research and storytelling structure to copy development and design collaboration, ensuring each piece aligns with brand guidelines, supports campaign objectives, and drives audience engagement across multiple channels.

  • Throughout my career, I've built email newsletters from scratch, designing content strategies based on community needs and engagement patterns. I develop multiple touchpoints for prospects to join the mailing list and oversee the complete process from editorial planning to copywriting, design coordination, and deployment. I ensure seamless integration with CRM systems, maintain brand consistency, and optimize performance through A/B testing and analytics to drive opens, clicks, and conversions.

  • Throughout my career, I've evolved from writing content to managing comprehensive strategies that position brands as the definitive authority within their respective vertical. I keep my pulse on industry conversations and trending topics, ensuring content addresses what audiences are actively seeking while supporting the broader community with valuable insights. I now oversee editorial planning, manage freelance and internal writers, and leverage AI tools to streamline processes while optimizing performance through analytics to maximize engagement, lead generation, and search visibility.

  • Back in 2014, I created a spirited video series that sparked my passion for video production and editing. I managed the complete process from concept and scripting through directing, coordinating with videographers, and final editing. Today, I continue creating marketing videos with a focus on product video editing and concepting social video content.

  • I develop comprehensive media kits that empower partners to effectively communicate our value proposition to their communities and stakeholders. This includes ghost-writing emails, creating presentation slides, and designing supporting visuals that enable seamless introductions to the respective initiative. My communication packages provide partners with turnkey resources that address stakeholder concerns, highlight key benefits, and facilitate smooth rollouts while maintaining consistent messaging that drives adoption and engagement across diverse audiences.

Examples

eBooks

My Checklist

  • Define Relevant Topic

  • Outline Structure + Flow

  • Draft Copy or Manage Writer

  • Edit Copy

  • Design or Collaborate with Designer

  • Ensure Brand Unity

  • Build Landing Page

  • Create Lead Form

  • Connect to CRM

  • Create Nurturing Workflow

  • Publish + Promote

  • Track Performance + Optimize

Case Studies

My Checklist

  • Identify Target Customer + Success Story

  • Write Interview Questions

  • Conduct Customer Interview

  • Outline Pain Points + Solutions Draft

  • Copy Gathered Supporting Visuals/Data

  • Refine Content + Seek Approval

  • Build Landing Page

  • Publish + Promote

  • Track Performance + Optimize

Webinars

I project managed all of the webinars in this YouTube webinars playlist.

My Checklist

  • Define Strategic Topic + Goals

  • Secure Expert Speaker(s)

  • Build Reg Page + Form

  • Connect to CRM

  • Execute Promotional Campaign

  • Coordinate Teams

  • Execute Webinar

  • Deliver Leads to Sales

  • Repurpose as Content

  • Track Performance + Optimize

Data

My Checklist

  • Define Topic + Key Data Points

  • Gather Supporting Data

  • Create Content

  • Outline Write Copy + Headlines

  • Collaborate with Design

  • Ensure Brand Alignment

  • Deliver to Sales

  • Optimize for Multiple Channels

Newsletters

My Checklist

  • Design Content Strategy

  • Create Subscriber Touch Points

  • Plan Editorial Calendar

  • Write Copy + Subject Lines

  • Design Template

  • Integrate with CRM

  • Deploy Through HubSpot

  • A/B Test Variables

  • Track Key Metrics

Blog Posts

My Checklist

  • Monitor Industry Trends

  • Identify Community Content Needs

  • Plan Editorial Calendar + Topics

  • Ghost Write or Collaborate on Copy

  • Edit

  • Outline Promotional Plan

  • Publish + Distribute

  • Track Performance Analytics

Videos

My Checklist

  • Define Goals

  • Develop Concept + Script

  • Plan Shot List + Storyboard

  • Coordinate with Collaborators

  • Direct Production

  • Gather Assets

  • Edit

  • Export for Distribution

  • Track Performance Metrics

Media Kits

My Checklist

  • Analyze Partner Needs & Audiences

  • Create Communication Strategy

  • Ghost-write Communications

  • Create Presentation Slides

  • Work with Design on Visuals

  • Write Talking Points & FAQs

  • Package Materials + Provide Instructions + Deliver

  • Test Messaging Effectiveness

  • Refine Based on Partner Feedback

What People Are Saying

“I can’t recommend Chloe highly enough. She was a tremendous asset and would be equally valuable to any organization looking for a strong marketer, especially in the area of content marketing.”

— Eddie Renz, Creative Director

“Chloe is creative, innovative, and incredibly easy to work with. She is also loyal and dedicated - 6.5 years at a company is no small feat! I was lucky to get to work with her post acquisition of her former company, and I’d highly recommend her for any role she believes she’d excel at.”

— Sydney Anderson, Marketing Manager

“One of Chloe’s strongest attributes is her attention to detail and thoroughness in everything she undertakes. Whether crafting a comprehensive marketing strategy, analyzing data to refine our approach, or mentoring her team, Chloe ensures that nothing is overlooked and every campaign is executed flawlessly.”

— Shannon Havey, Marketing Manager

“We thrust Chloe in to some fairly high-profile work and she not only responded, but was able to learn along the way. She has been able to build a solid understanding of the nuts and bolts and creativity of content development.”

— Doug Zanger, Content Developer