Generating SQLs Through

Demand Gen

I specialize in creating high-converting assets that drive lead generation deeper in the funnel; from qualified interest to closed deals. The work below spans landing pages, email campaigns, product videos, and sales collateral, all crafted with performance, brand alignment, and strategic precision in mind.

  • At Teaching Channel, I create high-converting landing pages that drive lead generation and campaign success. My process includes strategic planning based on audience data, conversion-focused copywriting, and A/B testing key variables like headlines, CTAs, and form fields to optimize performance. Each page integrates with HubSpot for seamless lead tracking while maintaining brand consistency and maximizing campaign ROI.

  • For 10+ years, I’ve planned, written, built, and deployed email campaigns that drive lead generation, program engagement, and sales results. My work spans everything from single sends to multi-touch automated workflows, always grounded in audience segmentation, campaign goals, and performance data. I ensure each campaign reflects brand voice, integrates seamlessly with CRM tools like HubSpot, and is optimized to increase opens, clicks, and conversions.

  • I work closely with sales to ensure they have the collateral they need to succeed, whether it's for conferences, campaigns, or day-to-day conversations with prospects. From one-pagers and pitch decks to product overviews and program guides, I create materials that are clear, on-brand, and tailored to where the lead is in the funnel. I collaborate with cross-functional teams to ensure everything is accurate, aligned, and strategically supports the sales process.

  • I concept, script, and edit product and promotional videos that highlight value and help educate target markets. These videos are designed to support lead generation and sales enablement and are often featured on landing pages, in email campaigns, and in social posts and ads. I typically use Adobe Premiere Pro to edit and produce videos in-house, but I'm comfortable working in other editing tools as needed. I collaborate with stakeholders to ensure each video is clear, brand-aligned, and tailored to the target audience. Every piece is created with a strategic purpose, whether that's capturing new leads, nurturing existing ones, or supporting sales conversations.

Examples

Landing Pages

My Checklist

  • Outline Page Flow

  • Write Copy

  • Create Form + Connect to HubSpot CRM

  • Build Templated Page

  • Edit Photos + Videos

  • Embed Videos

  • Deploy Through WordPress using Elementor

  • Test Variables

  • Adjust for Optimization

Emails

My Checklist

  • Manage Email Lists

  • Map Out Email Calendar

  • Segment Audiences

  • Build Workflows

  • Write Copy

  • Edit Headers + Photos

  • Deploy Through HubSpot

  • Test Variables

  • Adjust for Optimization

Sales Collateral

My Checklist

  • Identify Needs

  • Gather Key Info

  • Write Copy

  • Refine Layout

  • Build Collateral

  • Align to Funnel Stage

  • Maintain Brand Standards

  • Distribute As Needed

  • Update As Needed

Videos

My Checklist

  • Define Goals

  • Script Content

  • Manage Participates

  • Plan Visuals + Audio

  • Edit

  • Review + Refine

  • Distribute As Needed

What People Are Saying

“Chloe takes lead nurturing to a new level. She understands the B2B market and sales process well. She develops multiple touchpoints and works to engage contacts often. She manages multiple projects and stays organized and on top of all outstanding tasks.”

— Jenny Oelkers, Senior Marketing Director

“What makes Chloe stand out is not just her work ethic, but also her creative problem-solving. She brings fresh ideas, inspires new strategies, and helps projects move forward with both efficiency and innovation.”

— Derrick Walker, Chief Marketing Officer

“Chloe has consistently demonstrated exceptional leadership, expertise and creativity in her role. Drawing on her deep experience in edtech, she has ensured our marketing, branding, and go-to-market strategies are seamlessly aligned with broader business objectives. As the point-person of our product marketing efforts, Chloe has led initiatives ranging from launching new product feature campaigns and producing compelling product videos — directly fueling our sales pipeline.”

— Max Schwartz, Product Operations

“Our team was quite small for the amount of work we produced, and Chloe was a rockstar at managing all aspects of the B2B marketing efforts. She has her hands in everything - social media, lead generation, email, website, and more.”

— Sydney Anderson, Marketing Manager